Most of your ingredients are organic. Why not almond flour?

We do our best to source the finest natural and organic ingredients in our products. Unfortunately, when it comes to almond flour, it is very difficult to find large quantities of an organic product. It is also more than double the cost. Considering that almonds are the first ingredient in many of our products, this would raise the cost of our cake and cookie mixes, for example, to $15-$18 per package.

But cost was not the only consideration, of course. You may be familiar with the Environmental Working Group. Every year, they issue a “Dirty Dozen” report, listing the fruits and vegetables which you should ALWAYS buy organic. These include (1) foods where pesticides, herbicides and fungicides are used in abundance and (2) where the soft, porous skin or leaf of the plant is actually consumed. Examples would include apples, peaches, tomatoes, spinach, kale and strawberries. These are foods you should always buy organic.

On the other hand, there are some conventional crops that need very little help in the way of chemical pesticides and herbicides. These crops may also include a thick, protective rind or shell that is NOT consumed. Examples would include avocados, pineapples, grapefruit and cantaloupe. You should still buy organic if possible, but conventional varieties of these foods are generally very safe.

In the case of almonds, few chemicals are used in their production. And furthermore, they have a hard shell that protects the nut inside. We believe that conventional almond flour is perfectly safe to consume, as one part of a widely varied and mostly organic diet.